“Success is doing ordinary things extraordinarily well.”
- Jim Rohn
Start-ups and small businesses are often looking for funding. Increasingly, the first impression you make on a potential investor, angel or VC, is from your website. Whether you even get the meeting and the chance to make the pitch may all hinge, in fact, on the effectiveness of your website. First impressions matter here too.
We work closely with all clients who believe that finding funding may well be in their future. We design the site to achieve real business objectives, remembering that the audience of the website is more than the traditional product or service buyers. In this way, we can achieve both aims, highlighting the firm's products and services, and effectively presenting the firm and the opportunities it presents.
At Rise Above Media, we provide a 4-tiered approach to our Internet Marketing Program.
- Search Engine Optimization (SEO) : Always design the site around good optimization principles (ie. content, keywords, etc.)
- Link Strategy : Work with the client to use their network to build strong links to the client's new or relaunched website.
- Pay-per-click/Online Advertising Campaigns : One of the most effective tools, if managed correctly, can be an on-line ad campaign.
- Measuring Website Effectiveness : Design and build in quantifiable metrics and reporting systems to gauge results and allow for fine-tuning and strategic adjustments.
Your website is a 24-hour representation of your business, your image. It is there when you are not. It is you on the internet. The way it looks and feels show who you are as a business.
Websites today play a major factor in consumer decision-making. Although your product or service may be excellent or cutting edge, old sites, or cookie-cutter websites are often detrimental to your company's identity.
For a very small investment you are reaching everyone in the world who is connected to the Internet. And unlike traditional advertising, each visitor to your web site is already interested in what you do, or they wouldn't have arrived there in the first place. Internet advertising also offers the possibility of immediate feedback from your audience, with surveys and orders. You cannot do that with traditional advertising methods.